{"id":23351,"date":"2026-07-29T13:11:58","date_gmt":"2026-07-29T13:11:58","guid":{"rendered":"https:\/\/source.kitsid.com\/bsite\/?page_id=23351"},"modified":"2026-09-15T09:54:44","modified_gmt":"2026-09-15T09:54:44","slug":"about-us","status":"publish","type":"page","link":"https:\/\/phariqo.com\/bsite\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23351\" class=\"elementor elementor-23351\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c38a7cf e-flex e-con-boxed e-con e-parent\" data-id=\"4c38a7cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-951a5b1 elementor-widget elementor-widget-text-editor\" data-id=\"951a5b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<style>\n  .prq-about,\n  .prq-about * {\n    box-sizing: border-box;\n  }\n\n  .prq-about {\n    --ink: #293034;\n    --text: #50595c;\n    --muted: #737d80;\n\n    --white: #ffffff;\n    --paper: #f6f7f4;\n    --mist: #dfe7e8;\n    --clay: #a56650;\n\n    --line: #aeb8b9;\n    --soft-line: #cbd2d2;\n\n    width: 100%;\n    margin: 0;\n    padding: 0;\n    overflow: hidden;\n\n    background: var(--white);\n    color: var(--ink);\n\n    font-family: Arial, Helvetica, sans-serif;\n    line-height: 1.7;\n  }\n\n  .prq-about a {\n    color: inherit;\n    text-decoration: none;\n  }\n\n  .prq-wrap {\n    width: 90%;\n    max-width: 1180px;\n    margin: 0 auto;\n  }\n\n  .prq-mini {\n    display: inline-block;\n    color: var(--clay);\n    font-size: 10px;\n    font-weight: 800;\n    letter-spacing: 2px;\n    text-transform: uppercase;\n  }\n\n\n  \/* =====================================================\n     01 \/ ENTRY\n  ===================================================== *\/\n\n  .prq-entry {\n    padding: 72px 0 82px;\n    background: var(--paper);\n  }\n\n  .prq-entry-grid {\n    display: grid;\n    grid-template-columns: 260px 1fr;\n    gap: 80px;\n    align-items: start;\n  }\n\n  .prq-entry-side {\n    padding-top: 13px;\n    border-top: 4px solid var(--clay);\n  }\n\n  .prq-entry-side strong {\n    display: block;\n    margin: 13px 0 25px;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: 29px;\n    font-weight: 400;\n    letter-spacing: 3px;\n  }\n\n  .prq-entry-side p {\n    margin: 0;\n    color: var(--text);\n    font-size: 13px;\n    line-height: 1.8;\n  }\n\n  .prq-entry-main h1 {\n    max-width: 860px;\n    margin: 0;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(50px, 7.5vw, 88px);\n    font-weight: 400;\n    line-height: 1;\n    letter-spacing: -3px;\n  }\n\n  .prq-entry-main h1 em {\n    color: var(--clay);\n    font-weight: 400;\n  }\n\n  .prq-entry-note {\n    display: grid;\n    grid-template-columns: 1fr 260px;\n    gap: 55px;\n    margin-top: 45px;\n    padding-top: 24px;\n    border-top: 1px solid var(--line);\n  }\n\n  .prq-entry-note p {\n    max-width: 650px;\n    margin: 0;\n    color: var(--text);\n    font-size: 15px;\n    line-height: 1.85;\n  }\n\n  .prq-entry-code {\n    color: var(--muted);\n    font-size: 10px;\n    line-height: 1.9;\n    letter-spacing: 1.4px;\n    text-transform: uppercase;\n  }\n\n\n  \/* =====================================================\n     02 \/ WARDROBE FLOOR PLAN\n  ===================================================== *\/\n\n  .prq-plan {\n    padding: 92px 0 98px;\n    background: var(--white);\n  }\n\n  .prq-plan-head {\n    display: grid;\n    grid-template-columns: 1fr 330px;\n    gap: 60px;\n    align-items: end;\n    margin-bottom: 43px;\n  }\n\n  .prq-plan-head h2 {\n    max-width: 700px;\n    margin: 11px 0 0;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(40px, 5.6vw, 63px);\n    font-weight: 400;\n    line-height: 1.05;\n  }\n\n  .prq-plan-head p {\n    margin: 0;\n    color: var(--text);\n    font-size: 13px;\n    line-height: 1.8;\n  }\n\n\n  .prq-floor {\n    display: grid;\n\n    grid-template-columns:\n      1.15fr\n      .7fr\n      .85fr\n      1fr;\n\n    grid-template-areas:\n      \"jeans jeans set set\"\n      \"jeans jeans passage tops\"\n      \"knit sports sports tops\";\n\n    gap: 9px;\n\n    padding: 9px;\n    border: 1px solid var(--line);\n\n    background: var(--paper);\n  }\n\n\n  \/* ROOM BASE *\/\n\n  .prq-room {\n    position: relative;\n    display: flex;\n    flex-direction: column;\n    justify-content: space-between;\n\n    padding: 28px;\n\n    border: 1px solid var(--line);\n\n    background: #ffffff;\n\n    transition:\n      background .22s ease,\n      transform .22s ease;\n  }\n\n  .prq-room:hover {\n    background: var(--mist);\n    transform: translateY(-3px);\n  }\n\n  .prq-room-top {\n    display: flex;\n    justify-content: space-between;\n    gap: 20px;\n    margin-bottom: 42px;\n  }\n\n  .prq-room-code {\n    color: var(--clay);\n    font-size: 9px;\n    font-weight: 800;\n    letter-spacing: 1.5px;\n    text-transform: uppercase;\n  }\n\n  .prq-room-arrow {\n    color: var(--clay);\n    font-size: 21px;\n    line-height: 1;\n  }\n\n  .prq-room-name {\n    display: block;\n\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(30px, 4vw, 46px);\n    line-height: 1.02;\n  }\n\n  .prq-room-desc {\n    max-width: 280px;\n    margin-top: 12px;\n    color: var(--text);\n    font-size: 12px;\n    line-height: 1.6;\n  }\n\n\n  \/* INDIVIDUAL ROOMS *\/\n\n  .prq-jeans {\n    grid-area: jeans;\n    background: var(--mist);\n  }\n\n  .prq-set {\n    grid-area: set;\n  }\n\n  .prq-tops {\n    grid-area: tops;\n    background: var(--paper);\n  }\n\n  .prq-knit {\n    grid-area: knit;\n  }\n\n  .prq-sports {\n    grid-area: sports;\n    background: var(--mist);\n  }\n\n\n  \/* PASSAGE *\/\n\n  .prq-passage {\n    grid-area: passage;\n\n    display: flex;\n    align-items: center;\n    justify-content: center;\n\n    padding: 24px;\n\n    border: 1px solid var(--line);\n\n    background: var(--clay);\n  }\n\n  .prq-passage span {\n    color: #ffffff;\n    font-size: 9px;\n    font-weight: 800;\n    letter-spacing: 2px;\n    text-transform: uppercase;\n    writing-mode: vertical-rl;\n    transform: rotate(180deg);\n  }\n\n\n  \/* =====================================================\n     03 \/ ROUTES\n  ===================================================== *\/\n\n  .prq-routes {\n    padding: 92px 0;\n    background: var(--mist);\n  }\n\n  .prq-route-intro {\n    max-width: 720px;\n    margin-bottom: 44px;\n  }\n\n  .prq-route-intro h2 {\n    margin: 11px 0 0;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(39px, 5.5vw, 62px);\n    font-weight: 400;\n    line-height: 1.05;\n  }\n\n\n  .prq-route-board {\n    display: grid;\n    grid-template-columns: 150px 1fr;\n    border-top: 1px solid #a9b5b6;\n  }\n\n  .prq-route-label {\n    padding: 29px 25px 29px 0;\n    border-bottom: 1px solid #a9b5b6;\n    color: var(--clay);\n    font-size: 10px;\n    font-weight: 800;\n    letter-spacing: 1.5px;\n    text-transform: uppercase;\n  }\n\n  .prq-route-content {\n    display: grid;\n    grid-template-columns: 280px 1fr;\n    gap: 40px;\n\n    padding: 27px 0 27px 32px;\n\n    border-left: 1px solid #a9b5b6;\n    border-bottom: 1px solid #a9b5b6;\n  }\n\n  .prq-route-content strong {\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: 24px;\n    font-weight: 400;\n  }\n\n  .prq-route-content p {\n    max-width: 580px;\n    margin: 0;\n    color: var(--text);\n    font-size: 14px;\n    line-height: 1.8;\n  }\n\n  .prq-route-content a {\n    color: #7b4736;\n    font-weight: 700;\n    border-bottom: 1px solid #9d6a57;\n  }\n\n\n  \/* =====================================================\n     04 \/ THE CENTER OF THE PAGE\n  ===================================================== *\/\n\n  .prq-center {\n    padding: 96px 0;\n    background: var(--paper);\n  }\n\n  .prq-center-grid {\n    display: grid;\n    grid-template-columns: 1fr .68fr;\n    gap: 90px;\n    align-items: center;\n  }\n\n  .prq-center-copy {\n    max-width: 690px;\n  }\n\n  .prq-center-copy h2 {\n    margin: 12px 0 27px;\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(42px, 6vw, 68px);\n    font-weight: 400;\n    line-height: 1.04;\n  }\n\n  .prq-center-copy p {\n    margin: 0 0 18px;\n    color: var(--text);\n    font-size: 15px;\n    line-height: 1.9;\n  }\n\n  .prq-center-copy p:last-child {\n    margin-bottom: 0;\n  }\n\n\n  .prq-center-note {\n    position: relative;\n    padding: 40px 0 15px 38px;\n    border-left: 1px solid var(--line);\n  }\n\n  .prq-center-note::before {\n    content: \"\";\n    position: absolute;\n    top: 0;\n    left: -1px;\n\n    width: 64px;\n    height: 5px;\n\n    background: var(--clay);\n  }\n\n  .prq-center-note span {\n    display: block;\n    margin-bottom: 18px;\n\n    color: var(--muted);\n    font-size: 9px;\n    font-weight: 800;\n    letter-spacing: 1.6px;\n    text-transform: uppercase;\n  }\n\n  .prq-center-note blockquote {\n    margin: 0;\n\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(26px, 3.7vw, 39px);\n    line-height: 1.25;\n  }\n\n\n  \/* =====================================================\n     05 \/ FIVE WORDS\n  ===================================================== *\/\n\n  .prq-words {\n    padding: 80px 0;\n    background: var(--white);\n  }\n\n  .prq-word-row {\n    display: grid;\n    grid-template-columns: 130px 1fr;\n    gap: 35px;\n\n    padding: 23px 0;\n\n    border-top: 1px solid var(--soft-line);\n  }\n\n  .prq-word-row:last-child {\n    border-bottom: 1px solid var(--soft-line);\n  }\n\n  .prq-word-row span {\n    color: var(--clay);\n    font-size: 10px;\n    font-weight: 800;\n    letter-spacing: 1.5px;\n    text-transform: uppercase;\n  }\n\n  .prq-word-row strong {\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(27px, 3.5vw, 39px);\n    font-weight: 400;\n    line-height: 1.18;\n  }\n\n\n  \/* =====================================================\n     06 \/ CATEGORY TEXT PATH\n  ===================================================== *\/\n\n  .prq-path {\n    padding: 92px 0;\n    background: var(--clay);\n  }\n\n  .prq-path-inner {\n    max-width: 1020px;\n    margin-left: auto;\n  }\n\n  .prq-path .prq-mini {\n    color: #f7e9e2;\n  }\n\n  .prq-path p {\n    margin: 18px 0 0;\n\n    color: #ffffff;\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(31px, 4.8vw, 54px);\n    line-height: 1.38;\n  }\n\n  .prq-path a {\n    color: #ffffff;\n    border-bottom: 1px solid rgba(255, 255, 255, .7);\n  }\n\n  .prq-path a:hover {\n    border-bottom-color: #ffffff;\n  }\n\n\n  \/* =====================================================\n     07 \/ OPEN FINISH\n  ===================================================== *\/\n\n  .prq-end {\n    padding: 88px 0 92px;\n    background: var(--paper);\n  }\n\n  .prq-end-grid {\n    display: grid;\n    grid-template-columns: 190px 1fr;\n    gap: 70px;\n    align-items: start;\n  }\n\n  .prq-end-index {\n    padding-top: 12px;\n\n    color: var(--muted);\n    font-size: 10px;\n    line-height: 1.8;\n    letter-spacing: 1.4px;\n    text-transform: uppercase;\n  }\n\n  .prq-end-main {\n    border-top: 1px solid var(--line);\n    padding-top: 32px;\n  }\n\n  .prq-end-main h2 {\n    max-width: 850px;\n    margin: 0 0 27px;\n\n    color: var(--ink);\n    font-family: Georgia, \"Times New Roman\", serif;\n    font-size: clamp(42px, 6.2vw, 71px);\n    font-weight: 400;\n    line-height: 1.03;\n  }\n\n  .prq-end-main p {\n    max-width: 650px;\n    margin: 0;\n\n    color: var(--text);\n    font-size: 14px;\n    line-height: 1.85;\n  }\n\n\n  \/* =====================================================\n     TABLET\n  ===================================================== *\/\n\n  @media (max-width: 950px) {\n\n    .prq-entry-grid,\n    .prq-entry-note,\n    .prq-plan-head,\n    .prq-center-grid,\n    .prq-end-grid {\n      grid-template-columns: 1fr;\n    }\n\n    .prq-floor {\n      grid-template-columns: 1fr 1fr;\n\n      grid-template-areas:\n        \"jeans set\"\n        \"tops tops\"\n        \"knit sports\"\n        \"passage passage\";\n    }\n\n    .prq-passage span {\n      writing-mode: horizontal-tb;\n      transform: none;\n    }\n\n    .prq-route-content {\n      grid-template-columns: 220px 1fr;\n    }\n  }\n\n\n  \/* =====================================================\n     MOBILE\n  ===================================================== *\/\n\n  @media (max-width: 680px) {\n\n    .prq-wrap {\n      width: 88%;\n    }\n\n    .prq-entry,\n    .prq-plan,\n    .prq-routes,\n    .prq-center,\n    .prq-words,\n    .prq-path,\n    .prq-end {\n      padding-top: 55px;\n      padding-bottom: 55px;\n    }\n\n    .prq-entry-grid {\n      gap: 30px;\n    }\n\n    .prq-entry-main h1 {\n      font-size: 47px;\n      letter-spacing: -1.5px;\n    }\n\n    .prq-entry-note {\n      gap: 20px;\n      margin-top: 35px;\n    }\n\n    .prq-floor {\n      display: block;\n      padding: 7px;\n    }\n\n    .prq-room,\n    .prq-passage {\n      margin-bottom: 7px;\n    }\n\n    .prq-room:last-child {\n      margin-bottom: 0;\n    }\n\n    .prq-room-top {\n      margin-bottom: 25px;\n    }\n\n    .prq-room-name {\n      font-size: 31px;\n    }\n\n    .prq-passage span {\n      writing-mode: horizontal-tb;\n      transform: none;\n    }\n\n    .prq-route-board {\n      display: block;\n    }\n\n    .prq-route-label {\n      padding-bottom: 10px;\n      border-bottom: 0;\n    }\n\n    .prq-route-content {\n      display: block;\n      padding: 0 0 26px;\n      border-left: 0;\n    }\n\n    .prq-route-content strong {\n      display: block;\n      margin-bottom: 10px;\n    }\n\n    .prq-center-note {\n      padding-left: 25px;\n    }\n\n    .prq-word-row {\n      grid-template-columns: 70px 1fr;\n      gap: 20px;\n    }\n\n    .prq-path p {\n      font-size: 31px;\n    }\n\n    .prq-end-grid {\n      gap: 25px;\n    }\n  }\n<\/style>\n\n\n<div class=\"prq-about\">\n\n\n  <!-- =====================================================\n       01 \/ ENTRY\n  ===================================================== -->\n\n  <section class=\"prq-entry\">\n    <div class=\"prq-wrap\">\n\n      <div class=\"prq-entry-grid\">\n\n        <div class=\"prq-entry-side\">\n\n          <span class=\"prq-mini\">\n            About \/ PHARIQO\n          <\/span>\n\n          <strong>\n            PHARIQO\n          <\/strong>\n\n          <p>\n            Everyday clothing built around different\n            ways of moving, layering and combining.\n          <\/p>\n\n        <\/div>\n\n\n        <div class=\"prq-entry-main\">\n\n          <h1>\n            A wardrobe is a place with\n            <em>more than one direction.<\/em>\n          <\/h1>\n\n          <div class=\"prq-entry-note\">\n\n            <p>\n              PHARIQO brings jeans, coordinated sets, tops,\n              knitwear and sportswear into one flexible wardrobe.\n              Each category serves a different purpose without\n              forcing everything into the same look.\n            <\/p>\n\n            <div class=\"prq-entry-code\">\n              05 Categories<br>\n              Everyday Wardrobe<br>\n              Designed to Combine\n            <\/div>\n\n          <\/div>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- =====================================================\n       02 \/ FLOOR PLAN\n  ===================================================== -->\n\n  <section class=\"prq-plan\">\n    <div class=\"prq-wrap\">\n\n      <div class=\"prq-plan-head\">\n\n        <div>\n\n          <span class=\"prq-mini\">\n            Wardrobe Floor Plan\n          <\/span>\n\n          <h2>\n            Enter from whichever room feels right.\n          <\/h2>\n\n        <\/div>\n\n        <p>\n          There is no prescribed order here.\n          Every area below is a direct entrance\n          into a different PHARIQO collection.\n        <\/p>\n\n      <\/div>\n\n\n      <div class=\"prq-floor\">\n\n\n        <!-- JEANS -->\n\n        <a\n          href=\"https:\/\/phariqo.com\/product-category\/jeans\/\"\n          class=\"prq-room prq-jeans\">\n\n          <div class=\"prq-room-top\">\n            <span class=\"prq-room-code\">\n              Room 01 \/ Structure\n            <\/span>\n\n            <span class=\"prq-room-arrow\">\n              \u2197\n            <\/span>\n          <\/div>\n\n          <div>\n            <span class=\"prq-room-name\">\n              Jeans\n            <\/span>\n\n            <div class=\"prq-room-desc\">\n              A familiar foundation for everyday combinations.\n            <\/div>\n          <\/div>\n\n        <\/a>\n\n\n        <!-- CLOTHING SET -->\n\n        <a\n          href=\"https:\/\/phariqo.com\/product-category\/clothing-set\/\"\n          class=\"prq-room prq-set\">\n\n          <div class=\"prq-room-top\">\n            <span class=\"prq-room-code\">\n              Room 02 \/ Coordinate\n            <\/span>\n\n            <span class=\"prq-room-arrow\">\n              \u2197\n            <\/span>\n          <\/div>\n\n          <div>\n            <span class=\"prq-room-name\">\n              Clothing Sets\n            <\/span>\n\n            <div class=\"prq-room-desc\">\n              Connected pieces when simplicity is the priority.\n            <\/div>\n          <\/div>\n\n        <\/a>\n\n\n        <!-- PASSAGE -->\n\n        <div class=\"prq-passage\">\n          <span>\n            Move Through The Wardrobe\n          <\/span>\n        <\/div>\n\n\n        <!-- TOPS -->\n\n        <a\n          href=\"https:\/\/phariqo.com\/product-category\/tops\/\"\n          class=\"prq-room prq-tops\">\n\n          <div class=\"prq-room-top\">\n            <span class=\"prq-room-code\">\n              Room 03 \/ Change\n            <\/span>\n\n            <span class=\"prq-room-arrow\">\n              \u2197\n            <\/span>\n          <\/div>\n\n          <div>\n            <span class=\"prq-room-name\">\n              Tops\n            <\/span>\n\n            <div class=\"prq-room-desc\">\n              Change the upper silhouette without rebuilding the outfit.\n            <\/div>\n          <\/div>\n\n        <\/a>\n\n\n        <!-- KNITWEAR -->\n\n        <a\n          href=\"https:\/\/phariqo.com\/product-category\/knitwear\/\"\n          class=\"prq-room prq-knit\">\n\n          <div class=\"prq-room-top\">\n            <span class=\"prq-room-code\">\n              Room 04 \/ Texture\n            <\/span>\n\n            <span class=\"prq-room-arrow\">\n              \u2197\n            <\/span>\n          <\/div>\n\n          <div>\n            <span class=\"prq-room-name\">\n              Knitwear\n            <\/span>\n\n            <div class=\"prq-room-desc\">\n              Soft texture and adaptable layering.\n            <\/div>\n          <\/div>\n\n        <\/a>\n\n\n        <!-- SPORTSWEAR -->\n\n        <a\n          href=\"https:\/\/phariqo.com\/product-category\/sportswear\/\"\n          class=\"prq-room prq-sports\">\n\n          <div class=\"prq-room-top\">\n            <span class=\"prq-room-code\">\n              Room 05 \/ Movement\n            <\/span>\n\n            <span class=\"prq-room-arrow\">\n              \u2197\n            <\/span>\n          <\/div>\n\n          <div>\n            <span class=\"prq-room-name\">\n              Sportswear\n            <\/span>\n\n            <div class=\"prq-room-desc\">\n              An easier wardrobe direction designed around movement.\n            <\/div>\n          <\/div>\n\n        <\/a>\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- =====================================================\n       03 \/ ROUTES\n  ===================================================== -->\n\n  <section class=\"prq-routes\">\n    <div class=\"prq-wrap\">\n\n      <div class=\"prq-route-intro\">\n\n        <span class=\"prq-mini\">\n          Choose A Route\n        <\/span>\n\n        <h2>\n          The same wardrobe can move at different speeds.\n        <\/h2>\n\n      <\/div>\n\n\n      <div class=\"prq-route-board\">\n\n\n        <div class=\"prq-route-label\">\n          Route A\n        <\/div>\n\n        <div class=\"prq-route-content\">\n\n          <strong>\n            Grounded\n          <\/strong>\n\n          <p>\n            Begin with\n            <a href=\"https:\/\/phariqo.com\/product-category\/jeans\/\">\n              Jeans\n            <\/a>\n            and change the direction with\n            <a href=\"https:\/\/phariqo.com\/product-category\/tops\/\">\n              Tops\n            <\/a>.\n          <\/p>\n\n        <\/div>\n\n\n        <div class=\"prq-route-label\">\n          Route B\n        <\/div>\n\n        <div class=\"prq-route-content\">\n\n          <strong>\n            Softer\n          <\/strong>\n\n          <p>\n            Introduce\n            <a href=\"https:\/\/phariqo.com\/product-category\/knitwear\/\">\n              Knitwear\n            <\/a>\n            when texture and layering matter more than structure.\n          <\/p>\n\n        <\/div>\n\n\n        <div class=\"prq-route-label\">\n          Route C\n        <\/div>\n\n        <div class=\"prq-route-content\">\n\n          <strong>\n            Simpler\n          <\/strong>\n\n          <p>\n            Move toward\n            <a href=\"https:\/\/phariqo.com\/product-category\/clothing-set\/\">\n              Clothing Sets\n            <\/a>\n            when you want the coordination already resolved.\n          <\/p>\n\n        <\/div>\n\n\n        <div class=\"prq-route-label\">\n          Route D\n        <\/div>\n\n        <div class=\"prq-route-content\">\n\n          <strong>\n            More Active\n          <\/strong>\n\n          <p>\n            Choose\n            <a href=\"https:\/\/phariqo.com\/product-category\/sportswear\/\">\n              Sportswear\n            <\/a>\n            when ease and movement become the priority.\n          <\/p>\n\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- =====================================================\n       04 \/ BRAND STORY\n  ===================================================== -->\n\n  <section class=\"prq-center\">\n    <div class=\"prq-wrap prq-center-grid\">\n\n      <div class=\"prq-center-copy\">\n\n        <span class=\"prq-mini\">\n          Why PHARIQO\n        <\/span>\n\n        <h2>\n          We are more interested in possibilities than uniforms.\n        <\/h2>\n\n        <p>\n          Real wardrobes rarely stay in one mood.\n          A structured denim base may feel right one day,\n          while knitwear or sportswear may make more sense the next.\n        <\/p>\n\n        <p>\n          PHARIQO is built around those changes.\n          Instead of asking every piece to belong to one fixed aesthetic,\n          we bring together categories that can separate,\n          reconnect and create different combinations over time.\n        <\/p>\n\n      <\/div>\n\n\n      <div class=\"prq-center-note\">\n\n        <span>\n          PHARIQO Principle\n        <\/span>\n\n        <blockquote>\n          Keep enough structure to feel considered,\n          and enough freedom to change your mind.\n        <\/blockquote>\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- =====================================================\n       05 \/ FIVE WORDS\n  ===================================================== -->\n\n  <section class=\"prq-words\">\n    <div class=\"prq-wrap\">\n\n      <div class=\"prq-word-row\">\n        <span>01 \/ Jeans<\/span>\n        <strong>Structure without formality.<\/strong>\n      <\/div>\n\n      <div class=\"prq-word-row\">\n        <span>02 \/ Sets<\/span>\n        <strong>Coordination without complication.<\/strong>\n      <\/div>\n\n      <div class=\"prq-word-row\">\n        <span>03 \/ Tops<\/span>\n        <strong>Change without starting again.<\/strong>\n      <\/div>\n\n      <div class=\"prq-word-row\">\n        <span>04 \/ Knit<\/span>\n        <strong>Texture without excess.<\/strong>\n      <\/div>\n\n      <div class=\"prq-word-row\">\n        <span>05 \/ Sport<\/span>\n        <strong>Movement without giving up style.<\/strong>\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- =====================================================\n       06 \/ TEXT PATH\n  ===================================================== -->\n\n  <section class=\"prq-path\">\n    <div class=\"prq-wrap\">\n\n      <div class=\"prq-path-inner\">\n\n        <span class=\"prq-mini\">\n          Move Through PHARIQO\n        <\/span>\n\n        <p>\n          Build from\n          <a href=\"https:\/\/phariqo.com\/product-category\/jeans\/\">\n            Jeans\n          <\/a>,\n          change the balance with\n          <a href=\"https:\/\/phariqo.com\/product-category\/tops\/\">\n            Tops\n          <\/a>,\n          soften it with\n          <a href=\"https:\/\/phariqo.com\/product-category\/knitwear\/\">\n            Knitwear\n          <\/a>,\n          simplify with\n          <a href=\"https:\/\/phariqo.com\/product-category\/clothing-set\/\">\n            Clothing Sets\n          <\/a>,\n          or move in another direction with\n          <a href=\"https:\/\/phariqo.com\/product-category\/sportswear\/\">\n            Sportswear\n          <\/a>.\n        <\/p>\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n  <!-- =====================================================\n       07 \/ END\n  ===================================================== -->\n\n  <section class=\"prq-end\">\n    <div class=\"prq-wrap prq-end-grid\">\n\n      <div class=\"prq-end-index\">\n        PHARIQO<br>\n        ABOUT<br>\n        WARDROBE 01\n      <\/div>\n\n\n      <div class=\"prq-end-main\">\n\n        <h2>\n          The wardrobe stays open because the day is never fixed.\n        <\/h2>\n\n        <p>\n          PHARIQO is a collection of different starting points:\n          structure, coordination, texture, change and movement.\n          Use one direction today and another tomorrow.\n        <\/p>\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About \/ PHARIQO PHARIQO Everyday clothing built around different ways of moving, layering and combining. A wardrobe is a place with more than one direction. PHARIQO brings jeans, coordinated sets, tops, knitwear and sportswear into one flexible wardrobe. Each category serves a different purpose without forcing everything into the same look. 05 Categories Everyday Wardrobe &hellip;<\/p>\n<p class=\"read-more\"> <a class=\" thunk-readmore button \" href=\"https:\/\/phariqo.com\/bsite\/about-us\/\"> <span class=\"screen-reader-text\">About Us<\/span>Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-23351","page","type-page","status-publish","hentry","thunk-woo-product-list","opn-qv-enable","th-shop-mania-woo-hover-","open-single-product-tab-horizontal","open-shadow-","open-shadow-hover-"],"_links":{"self":[{"href":"https:\/\/phariqo.com\/bsite\/wp-json\/wp\/v2\/pages\/23351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/phariqo.com\/bsite\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/phariqo.com\/bsite\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/phariqo.com\/bsite\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/phariqo.com\/bsite\/wp-json\/wp\/v2\/comments?post=23351"}],"version-history":[{"count":4,"href":"https:\/\/phariqo.com\/bsite\/wp-json\/wp\/v2\/pages\/23351\/revisions"}],"predecessor-version":[{"id":24343,"href":"https:\/\/phariqo.com\/bsite\/wp-json\/wp\/v2\/pages\/23351\/revisions\/24343"}],"wp:attachment":[{"href":"https:\/\/phariqo.com\/bsite\/wp-json\/wp\/v2\/media?parent=23351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}